issue 011 🗞️ Dear Wordpress Devs...

tech & tactics is a weekly newsletter to help you master SaaS for your biz systms.

Author

Sara Loretta
December 17, 2024 • Read Time | 5 minutes

Happy random Tuesday in December!

It’s a beautiful 75 degrees here in Texas, but I am definitely feeling that build-in-winter, set-all-the-goals vibe, you know what I mean? Over the past month, I’ve been knee-deep in a Notion migration, including one I’m sharing more about below, and another that I’ve put in a collective 115 hours on (yes I’ve been counting) — there have been tears, stiff joints, and many, many cups of coffee. All of this has got me thinking, how in the heck can I do better next year; be more efficient, work more strategically, and what do I need to master to achieve this? I plan on sharing more on this front in my future content, so you can work better & more intentionally (and not need to hire me 😉).

OK that’s it, on with this week’s issue.

stay cool — Sara Loretta (@ _systms™)

In The News

Conquer Winter in Style: Best Men’s Sneakers from Nike Air Max.

Winter is here, and it’s time to elevate your look while staying warm and comfortable. The Nike Air Max collection is perfect for the modern man ready to tackle the season. From the edgy Air Max Plus to the versatile AM1, these sneakers combine style with features designed to keep your feet happy all winter long.

Whether you're tackling holiday shopping or celebrating with friends, these kicks are your perfect companion. Find your ideal pair and effortlessly elevate your winter wardrobe this season.

Treat yourself or a loved one to a stylish pair from the collection this holiday season.

spicy take

Why is it that Wordpress Devs don’t think about the greater good of the internet?

I just finished a migration for a construction company, and like every CRM sales pipeline I build, I connect the client’s intake forms to Notion either by API or webhook.

Except in this case.

I knew the moment that my client said they were on Wordpress, the project just got more involved, because 8/10 past projects I’ve had, use plugins that literally don’t work with the rest of the internet.

In this instance, we’re not talking about a single contact form, but a lead magnet quiz that spits out a cost estimation for the client’s remodel.

This quiz is used in ads & is a primary source of leads for my clients.

With roughly 25 leads per week coming in (even if it was lower), this quiz needed to work across the board — not create more work. However, the way it was developed (and the plugin that was used), required my client to manually download a CSV of the submissions, which often got put on the back-burner.

That’s A LOT of money being left on the table!

So if we’re talking a matter of signing on a client for an $80k bathroom addition or losing them because we had to carve out time to do the work, of course, I’m going to fix this for my client, even though it wasn’t part of the original project scope.

No questions asked.

So to my Wordpress devs out there, a quick tip. Pay attention. Ask questions, find out what the client’s tech stack includes and how what you’re doing will hinder or accelerate the work. Even if you do the bare minimum and just connect the tools they have to make their website actually convert — yes it’s not just copywriting or cute design but the entire experience overall.

Anywho…. if you want to know;

  • how I brought my client out of the Stone Age,

  • gave them full control to manage and edit their lead magnet without adding another paid subscription to do it,

  • and fully automate the submissions to be auto-added to their Notion CRM to lock in projects faster….

check out my new superSYSTM™ below!

superSYSTM™ drop

Create a Lead Magnet Project Cost Estimator using Tally Forms

Learn how to build a free lead magnet quiz that auto-adds leads to a Notion sales pipeline, using my client (mentioned above) as an example!

Grab the written installation guide here or watch the video below.

Reply

or to participate.